Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig
  • List Price: $29.95
  • ISBN-10: 0749439270
  • ISBN-13: 9780749439279
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Kogan Page Business Books

About The Book

""This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or... Read more

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