Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers

Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers

by Lisa Johnson
  • List Price: $18.99
  • ISBN-10: 0743277511
  • ISBN-13: 9780743277518
  • Edition: Reprint
  • Type: Paperback
  • Publisher: Free Press

About The Book

Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to... Read more

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