Branding Across Borders: A Guide to Global Brand Marketing

Branding Across Borders: A Guide to Global Brand Marketing

by James R. Gregory
  • List Price: $34.95
  • ISBN-10: 0658009451
  • ISBN-13: 9780658009457
  • Edition: 1st
  • Type: Hardcover
  • Publisher: McGraw-Hill

About The Book

Written by one of today's leading authorities on global branding Establishing and managing a global brand­­is made more challenging by the cultural,... Read more

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