Principles of International Marketing (Institute of Export)

Principles of International Marketing (Institute of Export)

by Julia Spencer
  • List Price: $62.95
  • ISBN-10: 0631192514
  • ISBN-13: 9780631192510
  • Edition: 1st
  • Type: Paperback
  • Publisher: Wiley-Blackwell

About The Book

Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.

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