The China Twist: An entrepreneur's cautious tales on franchising in China

The China Twist: An entrepreneur's cautious tales on franchising in China

by Wen-Szu Lin
  • List Price: $13.99
  • ISBN-10: 0615703518
  • ISBN-13: 9780615703510
  • Edition: N/A
  • Type: Paperback
  • Publisher: BC Publishing

About The Book

Two young Wharton MBA graduates competed for and won their bid for exclusive China Master Franchise rights for one of America’s beloved snack... Read more

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