MM (with Marketing CourseMate with eBook Printed Access Card)
by Iacobucci, Dawn- List Price: $79.95
- ISBN-10: 053848134X
- ISBN-13: 9780538481342
- Edition: 2nd
- Type: Paperback
- Publisher: Cengage Learning
About The Book
MM, Second Edition provides the core concepts and applications of contemporary marketing management. This concise, engaging, and accessible solution... Read more
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