Broadcast and Cable Selling (Wadsworth Series in Mass Communication)

Broadcast and Cable Selling (Wadsworth Series in Mass Communication)

by Charles Warner
  • List Price: $70.95
  • ISBN-10: 0534197701
  • ISBN-13: 9780534197704
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Wadsworth Publishing Company

About The Book

Since the Second Edition was published in 1991, the long established Birch Company has gone out of business, leaving Arbitron as the only national radio... Read more

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