Marketing Research

Marketing Research

by Carl McDaniel Jr.
  • List Price: $126.75
  • ISBN-10: 0471455199
  • ISBN-13: 9780471455196
  • Edition: 6th
  • Type: Hardcover
  • Publisher: Wiley

About The Book

Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of... Read more

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