Brand Loyalty: Measurement and Management (Wiley Series on Marketing Management)

Brand Loyalty: Measurement and Management (Wiley Series on Marketing Management)

by Jacob Jacoby
  • List Price: $45.95
  • ISBN-10: 0471028452
  • ISBN-13: 9780471028451
  • Edition: N/A
  • Type: Hardcover
  • Publisher: John Wiley & Sons Inc
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