The Marketing Century: How Marketing Drives Business and Shapes Society

The Marketing Century: How Marketing Drives Business and Shapes Society

by The CIM
  • List Price: $34.95
  • ISBN-10: 0470660155
  • ISBN-13: 9780470660157
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various... Read more

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