Brand Relevance: Making Competitors Irrelevant
by Aaker, David A.- List Price: $32.95
- ISBN-10: 0470613580
- ISBN-13: 9780470613580
- Edition: 1st
- Type: Kindle Edition
- Publisher: Jossey-Bass
About The Book
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of... Read more
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