Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0: From Products to Customers to the Human Spirit

by Philip Kotler
  • List Price: $24.95
  • ISBN-10: 0470598824
  • ISBN-13: 9780470598825
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex,... Read more

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