Prove It before You Promote It: How to Take the Guesswork Out of Marketing

Prove It before You Promote It: How to Take the Guesswork Out of Marketing

by Steve Cuno
  • List Price: $24.95
  • ISBN-10: 0470381183
  • ISBN-13: 9780470381182
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers... Read more

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