Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

by Constantinos C. Markides
  • List Price: $29.95
  • ISBN-10: 0470276878
  • ISBN-13: 9780470276877
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Jossey-Bass

About The Book

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new... Read more

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