Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

by Laurie Young
  • List Price: $75.00
  • ISBN-10: 0470011734
  • ISBN-13: 9780470011737
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing... Read more

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