Product Leadership: Pathways to Profitable Innovation

Product Leadership: Pathways to Profitable Innovation

by Robert G. Cooper
  • List Price: $30.00
  • ISBN-10: 046501433X
  • ISBN-13: 9780465014330
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Basic Books

About The Book

Most businesses fall short of the new product performance achieved by leading firms by a factor of 2 times or more. It's no accident that top performers... Read more

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