Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry- List Price: $18.99
- ISBN-10: 0446672319
- ISBN-13: 9780446672313
- Edition: Reprint
- Type: Paperback
- Publisher: Grand Central Publishing
About The Book
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from... Read more
Related Books
- Year: 2008
- Edition: 4th
- Publisher: Springer Publishing Company
- Type: Hardcover
- ISBN13: 9780826101204
- ISBN: 0826101208
- Year: -0001
- Edition: Fourth Edition
- Publisher: American Counseling Association
- Type: Paperback
- ISBN13: 9781556202612
- ISBN: 155620261X
- Year: -0001
- Edition: 7th
- Publisher: Prentice Hall 2010-01-04
- Type: Hardcover
- ISBN13: 9780131199521
- ISBN: 0131199528