Positioning: The Battle for Your Mind
by Ries, Al- List Price: $6.99
- ISBN-10: 0446347949
- ISBN-13: 9780446347945
- Edition: 4th
- Type: Paperback
- Publisher: Warner Books Inc
About The Book
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of... Read more
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