Branding Post-Communist Nations: Marketizing National Identities in the

Branding Post-Communist Nations: Marketizing National Identities in the "New" Europe (Routledge Research in Cultural and

  • List Price: $145.00
  • ISBN-10: 0415882753
  • ISBN-13: 9780415882750
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity... Read more

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