Media Handbook: A Complete Guide To Advertising Media Selection, Planning, Research, And Buying, 5Th Edition

Media Handbook: A Complete Guide To Advertising Media Selection, Planning, Research, And Buying, 5Th Edition

by Helen Katz
  • List Price: $66.95
  • ISBN-10: 041585671X
  • ISBN-13: 9780415856713
  • Edition: 5th
  • Type: Paperback
  • Publisher: T&F/Routledge

About The Book

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the... Read more

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