Transmedia Marketing: From Film and TV to Games and Digital Media (American Film Market Presents)

Transmedia Marketing: From Film and TV to Games and Digital Media (American Film Market Presents)

by Anne Zeiser
  • List Price: $160.00
  • ISBN-10: 0415716101
  • ISBN-13: 9780415716109
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world... Read more

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