Psychological Foundations of Marketing

Psychological Foundations of Marketing

by Allan J. Kimmel
  • List Price: $55.95
  • ISBN-10: 0415620015
  • ISBN-13: 9780415620017
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend... Read more

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