Ratings Analysis: Audience Measurement and Analytics (Routledge Communication Series)

Ratings Analysis: Audience Measurement and Analytics (Routledge Communication Series)

by James G. Webster
  • List Price: $88.95
  • ISBN-10: 0415526523
  • ISBN-13: 9780415526524
  • Edition: 4th
  • Type: Paperback
  • Publisher: Routledge

About The Book

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional... Read more

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