International Strategic Marketing: A European Perspective

International Strategic Marketing: A European Perspective

by J.B. McCall
  • List Price: $68.95
  • ISBN-10: 0415314178
  • ISBN-13: 9780415314176
  • Edition: 0
  • Type: Paperback
  • Publisher: Routledge

About The Book

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing... Read more

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