Consumer Behaviour in China: Customer Satisfaction and Cultural Values (Consumer Research and Policy)

Consumer Behaviour in China: Customer Satisfaction and Cultural Values (Consumer Research and Policy)

by Oliver H. M. Yau
  • List Price: $99.95
  • ISBN-10: 0415004365
  • ISBN-13: 9780415004367
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Routledge

About The Book

Companies are increasingly recognizing the power of the consumer and the importance of service quality, product performance and trading standards.... Read more

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