Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series)

Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series)

by Jean-Marie Floch
  • List Price: $185.00
  • ISBN-10: 033376014X
  • ISBN-13: 9780333760147
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an... Read more

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