Building Brands Directly: Creating Business Value from Customer Relationships

Building Brands Directly: Creating Business Value from Customer Relationships

by Stewart Pearson
  • List Price: $189.00
  • ISBN-10: 0333639073
  • ISBN-13: 9780333639078
  • Edition: 1996th
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand... Read more

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