The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

by Neumeier, Marty
  • List Price: $39.99
  • ISBN-10: 0321348109
  • ISBN-13: 9780321348104
  • Edition: 2nd
  • Type: Paperback
  • Publisher: New Riders

About The Book

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic... Read more

FINDING THE BEST PRICES

Related Books

Look! Art History Fundamentals (3rd Edition)
  • Year: 2010
  • Edition: 3rd
  • Publisher: Pearson
  • Type: Paperback
  • ISBN13: 9780205768714
  • ISBN: 0205768717
Practices of Looking: An Introduction to Visual Culture
  • Year: 2001
  • Edition: 2nd
  • Publisher: Oxford University Press
  • Type: Paperback
  • ISBN13: 9780195314403
  • ISBN: 0195314409
Color - Messages & Meanings: A PANTONE Color Resource
  • Year: -0001
  • Edition: First Printing
  • Publisher: Hand Books Press
  • Type: Paperback
  • ISBN13: 9780971401068
  • ISBN: 0971401063