Marketing Health Behavior: Principles, Techniques, and Applications

Marketing Health Behavior: Principles, Techniques, and Applications

  • List Price: $149.00
  • ISBN-10: 0306415232
  • ISBN-13: 9780306415234
  • Edition: 1984th
  • Type: Hardcover
  • Publisher: Springer

About The Book

This is a book that grew out of frustration. The frustration was rooted in our failed attempts to help people modify health-related behavior. From a... Read more

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