Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press)

Winning the Reputation Game: Creating Stakeholder Value and Competitive Advantage (MIT Press)

by Grahame R. Dowling
  • List Price: $36.95
  • ISBN-10: 0262034468
  • ISBN-13: 9780262034463
  • Edition: 1st
  • Type: Hardcover
  • Publisher: The MIT Press

About The Book

What does a company have to do to be admired and respected? Why does Apple have a better reputation than, say, Samsung? In Winning the Reputation Game,... Read more

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