Big Business Blunders: Mistakes in Multinational Marketing (Irwin series in marketing)

Big Business Blunders: Mistakes in Multinational Marketing (Irwin series in marketing)

by David A. Ricks
  • List Price: $17.50
  • ISBN-10: 0256028508
  • ISBN-13: 9780256028508
  • Edition: 7th
  • Type: Paperback
  • Publisher: Irwin Professional Pub

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