Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

  • List Price: $115.00
  • ISBN-10: 0230537995
  • ISBN-13: 9780230537996
  • Edition: 2010th
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection... Read more

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