Principles of Marketing: A Value-Based Approach

Principles of Marketing: A Value-Based Approach

  • List Price: $69.99
  • ISBN-10: 0230392709
  • ISBN-13: 9780230392700
  • Edition: 2014th
  • Type: Paperback
  • Publisher: Palgrave Macmillan

About The Book

An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied... Read more

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