Principles of Marketing: A Value-Based Approach

Principles of Marketing: A Value-Based Approach

  • List Price: $69.99
  • ISBN-10: 0230392709
  • ISBN-13: 9780230392700
  • Edition: 2014th
  • Type: Paperback
  • Publisher: Red Globe Press

About The Book

An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied... Read more

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