How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

by T. Moilanen
  • List Price: $80.00
  • ISBN-10: 0230220924
  • ISBN-13: 9780230220928
  • Edition: 2009th
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to... Read more

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