Ethical Marketing Decisions: The Higher Road

Ethical Marketing Decisions: The Higher Road

by Gene R. Laczniak
  • List Price: $66.67
  • ISBN-10: 0205136273
  • ISBN-13: 9780205136278
  • Edition: 1st
  • Type: Paperback
  • Publisher: Prentice Hall

About The Book

Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must... Read more

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