Marketing Management for NonProfit Organizations

Marketing Management for NonProfit Organizations

by Adrian Sargeant
  • List Price: $62.00
  • ISBN-10: 0198775660
  • ISBN-13: 9780198775669
  • Edition: N/A
  • Type: Paperback
  • Publisher: Oxford University Press

About The Book

This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the... Read more

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