Marketing Death: Culture and the Making of a Life Insurance Market in China

Marketing Death: Culture and the Making of a Life Insurance Market in China

by Cheris Shun-ching Chan
  • List Price: $73.00
  • ISBN-10: 0195394070
  • ISBN-13: 9780195394078
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Oxford University Press

About The Book

How do companies sell life insurance in a country where death is a taboo subject? In Marketing Death, Cheris S.C. Chan explores both how and why the... Read more

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