Why People Buy

Why People Buy

by John O'Shaughnessy
  • List Price: $65.95
  • ISBN-10: 9780195040876
  • ISBN-13: 9780195040876
  • Edition: Reprint
  • Type: Paperback
  • Publisher: Oxford University Press

About The Book

Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices.... Read more

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