Contemporary Canadian Marketing Cases (4th Edition)

Contemporary Canadian Marketing Cases (4th Edition)

by H.F. (Herb) MacKenzie
  • List Price: $78.20
  • ISBN-10: 0138006229
  • ISBN-13: 9780138006228
  • Edition: 4th
  • Type: Paperback
  • Publisher: Pearson Education Canada

About The Book

Highly readable and current, this Canadian case book promotes active participation and discussion in the classroom.  A collection of 40 marketing cases... Read more

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