Consumer Behavior: Buying, Having, and Being (4th Edition)

Consumer Behavior: Buying, Having, and Being (4th Edition)

by Michael R. Solomon
  • List Price: $110.00
  • ISBN-10: 0137957254
  • ISBN-13: 9780137957255
  • Edition: 4th
  • Type: Hardcover
  • Publisher: Prentice Hall College Div

About The Book

This work presents models of consumer behaviour to underscore the complex interrelationships between the individual consumer and his or her social... Read more

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