Consumer Behavior (5th Edition)

Consumer Behavior (5th Edition)

by John Mowen
  • List Price: $110.00
  • ISBN-10: 0137371152
  • ISBN-13: 9780137371150
  • Edition: 5th
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

The authors' goal in "Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2)... Read more

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