Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
by Solis, Brian- List Price: $29.99
- ISBN-10: 0137150695
- ISBN-13: 9780137150694
- Edition: 1st
- Type: Hardcover
- Publisher: FT Press
About The Book
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an... Read more
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