Essentials of Marketing Research: A Hands-On Orientation

Essentials of Marketing Research: A Hands-On Orientation

by Naresh K. Malhotra
  • List Price: $239.99
  • ISBN-10: 0137066732
  • ISBN-13: 9780137066735
  • Edition: 1st
  • Type: Paperback
  • Publisher: Pearson

About The Book

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research ... Read more

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