Consumer Behavior

Consumer Behavior

by Leon G. Schiffman
  • List Price: $78.00
  • ISBN-10: 0136690033
  • ISBN-13: 9780136690030
  • Edition: 5th
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological,... Read more

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