Sports Marketing: A Strategic Perspective

Sports Marketing: A Strategic Perspective

by Matthew D. Shank
  • List Price: $73.00
  • ISBN-10: 0136218717
  • ISBN-13: 9780136218715
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

This unique book explores the complex and diverse nature of Sports Marketing, presenting a framework to help explain and organize the sports marketing... Read more

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