Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy

by Christopher H. Lovelock
  • List Price: $261.27
  • ISBN-10: 0136107214
  • ISBN-13: 9780136107217
  • Edition: 7th
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

The fundamentals of services marketing presented in a strategic marketing framework.   Organized around a strategic marketing framework Services... Read more

FINDING THE BEST PRICES

Related Books

Retail Management: A Strategic Approach (11th Edition)
  • Year: 2008
  • Edition: 11st
  • Publisher: Prentice Hall
  • Type: Hardcover
  • ISBN13: 9780136087588
  • ISBN: 0136087582
Sales Force Management
  • Year: -0001
  • Edition: 10th
  • Publisher: McGraw-Hill/Irwin
  • Type: Hardcover
  • ISBN13: 9780073404851
  • ISBN: 0073404853
Essentials of Marketing Research
  • Year: -0001
  • Edition: 2nd
  • Publisher: McGraw-Hill Education
  • Type: Paperback
  • ISBN13: 9780073404820
  • ISBN: 0073404829