Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E.
  • List Price: $166.67
  • ISBN-10: 0136079423
  • ISBN-13: 9780136079422
  • Edition: 4th
  • Type: Paperback
  • Publisher: Pearson College Div

About The Book

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. Integrated Marketing Communications;... Read more

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