Integrated Advertising, Promotion, and Marketing Communications
by Clow, Kenneth E.- List Price: $166.67
- ISBN-10: 0136079423
- ISBN-13: 9780136079422
- Edition: 4th
- Type: Paperback
- Publisher: Pearson College Div
About The Book
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. Integrated Marketing Communications;... Read more
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