Basic Marketing Research: A Decision-Making Approach

by Malhotra, Naresh K.

List Price: $220.40
ISBN-10: 0136037909
ISBN-13: 9780136037903

Edition: 3rd
Type: Hardcover
Publisher: Pearson College Div

About The Book

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that... Read more

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Basic Marketing Research: A Decision-Making Approach

About The Book

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