Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)
by Anderson, James C.- List Price: $293.32
- ISBN-10: 0136000886
- ISBN-13: 9780136000884
- Edition: 3rd
- Type: Hardcover
- Publisher: Pearson
About The Book
Anderson builds the book around a framework of understanding, creating, and delivering value. Viewed from an international perspective—rather than a... Read more
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