Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)

Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition)

by Anderson, James C.
  • List Price: $293.32
  • ISBN-10: 0136000886
  • ISBN-13: 9780136000884
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: Pearson

About The Book

Anderson builds the book around a framework of understanding, creating, and delivering value. Viewed from an international perspective—rather than a... Read more

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