Integrated Advertising, Promotion, and Marketing Communications (8th Edition)

Integrated Advertising, Promotion, and Marketing Communications (8th Edition)

by Kenneth E. Clow
  • List Price: $97.00
  • ISBN-10: 0134484134
  • ISBN-13: 9780134484136
  • Edition: 8th
  • Type: Paperback
  • Publisher: Pearson

About The Book

For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising,... Read more

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